Feb 25

3 Easy Social Tenets – Paint Hands Required

paint hands

 

Three tenets to practice when using any social platform.

 

With all the information that get’s circulated around the use of social platforms to market your business it often seems we are missing the core essentials. I feel that many people (who not coincidentally profit from teaching social media) share all of these tips about marketing your brand, but they seem to miss the most basic tenets of the social web.

This post continues with my theme of understanding the social web before you try to jump in and tackle the world. Using the platforms to spread your message can be daunting. There is a lot to learn, and a lot of best practices out there. I simply see a need for people to understand the vehicle’s purpose before they learn how the transmission works.

 

You’re going to need to roll up your sleeves and get your hands a little dirty. It’s a necessity, but every painter in the world knows they’re gonna get some paint on their hands when they’re making art.

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Feb 12

Be bold and connect

Be bold and connect

 

 

 

I want you to be bold today!

 

One of the scariest things for people to do is reach out, extend themselves beyond their comfort zone, and try something new. Well that’s exactly what this post is about. So you’ll either have to be bold, or jut sit this one out.

 

I’m in the process of listening to Seth Godin’s new book The Icarus Deception: How High Will You Fly? In this book Seth talks a lot about his vision of the connection economy. It’s more complicated than I will dive into in this post, but that name made my neurons fire a few extra times. Read the rest of this entry »

Feb 11

Podcasts – the great untapped resource

Podcasts

 

Are you listening? Are you watching?

When you think of new media what do you think of? Most people think of blogging, YouTube, social media, etc. There is another family of new media that has been operating in the shadows of the giants. That medium is Podcasts.

Podcasts have been a dark horse in new media for some time now. While podcasters have provided some excellent content and a great deal of information, they just don’t seem to draw as much attention in the media. I   had a great deal of trouble even finding industry statistics for this post relating to podcasts.

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Feb 06

YouTube Love

YouTube Love in February

 

February YouTube Love

I’ve recently received a few emails from a couple online marketing guys warning against small businesses using YouTube. I have to say that I totally disagree with them. YouTube happens to be my main platform for  the Amish Road Show, and I love it. I’m watching it on my TV right now!

YouTube has received a bad rap over time. I attribute it to all the cat videos, and other nonsense that users have upload over the years. It’s always been a playful and open community that accepts just about anything users upload, but that’s part what’s so revolutionary about it all. They have given average people the ability to be seen and heard by sharing content that speaks to them. Whatever you’re interests are, there is a video or channel for you. Don’t forget it’s also the third largest social network worldwide, and the second largest search engine.

 

So what can YouTube do for your business or brand?

YouTube is an excellent platform for you to reach out and connect with users. In a recent study the Global Web Index determined that YouTube was the third largest social network online. YouTube even beat out Twitter’s 288 million monthly active users to claim the #3 spot.

According to YouTube’s press statistics 72 hours of video are uploaded to YouTube every minute, with over 4 billion hours of video being consumed every month. That’s a lot of content consumption. In addition to the huge amount of creation and consumption, you should also consider certain SEO factors and the easy social sharing integration when deciding whether video content is right for you. Read the rest of this entry »

Feb 05

Content Chili Cook-off

Chili Peppers

Welcome to the Content Chili Cook-off!

One way that I view creating content is comparable to a chili cook-off. I’m sure that sounds a little strange, but hear me out. The similarities are certainly interesting.

When I think of a chili cook-off I imagine a large group of people with similar ingredients, standing over their cauldron, and trying to make something that will woo the masses. It’s also more of an art than a science trying to get the recipe just right, but every bowl of the warm tasty mush speaks to the heart and soul of it’s creator.

Be creative!

There is a lot of noise online, and you want to make your mark. You want to have something that touches people’s hearts and inspires them to take action and share their passion along the way. So how do you stand out in the crowd? Here are three simple concepts I would suggest:

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Feb 04

Facebook’s punch to the face

Facebook's new punch

Facebook’s new product

As you may already know, Facebook has a new product in Beta. This product has the potential to be a game changer for the social networking giant. The question I have is whether this new product is a punch to the face for the social marketing as we know it. It could be a very powerful tool for brands, or it can change user behaviors and change everything.

What is Graph Search?

Graph search is the new search engine on Facebook. It taps into the tremendous amount of knowledge Facebook has about it’s users to make it easier to discover what your friends like, what you’ve liked, what you’ve shared, as well as finding other connections to people and places.

On it’s face, Graph Search seems like a really good idea, and it is. Facebook search has been sub-par for a long time. Even searching for people was a complete nightmare returning no results for people you KNOW are on Facebook. Finding pages was also a problem. A simple search for a local business might bring up results for similarly named businesses a thousand miles away. Read the rest of this entry »

Feb 03

See Something, Say Something

 

 

Photo Feb 02, 11 54 12 PM

So now, what to write about?

So now that I’ve laid out the idea for the 365 blog in “Seth’s idea“, the next logical question is what will I be blogging about. I do not intend to carve into stone a set list of topics that I will be covering. Instead, I would like to share the philosophy of what my writing will be about. There is a list below, but passion will be the driving force in deciding what to write.

There are plenty of topics that spark my interest. So why lock myself into a specific niche? I would much rather observe and report, offer my opinions, and share information that I believe will add value to a divers group of people. Some days you will love what I have to say, and some days you will not. Some days my content will directly relate to you, and some days you will be lost in the wilderness.

I think the overall theme of the blog is summed up in the image to your left: If you see something, say something. If I see something that I feel passionate about and would like to share, that is what I will share. If you see something you feel passionately about, I would encourage you to share the post, leave a comment, or email me directly on our contact form.

Photo Feb 02, 11 58 03 PMHere are a few topics I will be covering:

  • New Media
  • Content Creation & Strategy
  • Creativity
  • Web Series
  • Branding
  • Social Media
  • Marketing
  • SEO
  • Web-design
  • Applications (mostly iPhone & web apps)
  • User Interface/User Experience (UI/UX)
  • Internet Trends
  • Internet Industry
  • Entrepreneurial Info
  • Publishing
  • Lancaster County
  • Pennsylvania
  • Anything else I feel passionate about.

 

Passion is the key ingredient!

This blog can be summed up in one word: PASSION. Every post I write will relate to something I am passionate about. Hopefully it’s something you will be passionate about as well. So tell me, what are you passionate about? Leave a comment and let me know. It will help me get to know you as a reader.

Also, make sure you click the link below and subscribe so you won’t miss a single post!

 

 

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