Three tenets to practice when using any social platform.
With all the information that get’s circulated around the use of social platforms to market your business it often seems we are missing the core essentials. I feel that many people (who not coincidentally profit from teaching social media) share all of these tips about marketing your brand, but they seem to miss the most basic tenets of the social web.
This post continues with my theme of understanding the social web before you try to jump in and tackle the world. Using the platforms to spread your message can be daunting. There is a lot to learn, and a lot of best practices out there. I simply see a need for people to understand the vehicle’s purpose before they learn how the transmission works.
You’re going to need to roll up your sleeves and get your hands a little dirty. It’s a necessity, but every painter in the world knows they’re gonna get some paint on their hands when they’re making art.
In this book Seth talks a lot about his vision of the connection economy. It’s more complicated than I will dive into in this post, but that name made my neurons fire a few extra times. 
Here are a few topics I will be covering:
